在谷歌排名需要多长时间？（Ahrefs 的一项研究），文末附快排策略

如果你在做 SEO服务，我想每个新客户，无一例外，都会问你这个问题： 

“我的网站（页面）在谷歌排名需要多久？”

对这个问题的普遍回答显然是“视情况而定”，因为需要考虑的变量太多：网站实力、竞争、预算、技能等。

但是在 Ahrefs，我们决定筛选我们拥有的 PB 级历史排名数据，并为您提供一个稍微可量化的答案，比简单的“这取决于”更具体。

排名靠前的网页有多久了？

首先，我们确定了当前排名靠前的页面的年龄。

我们随机抽取了 200 万个关键字，并为每个关键字提取了 Top10 排名页面上的数据。然后有了这个漂亮的图表：

边注。

“Age”是从 Ahrefs 爬虫第一次看到页面的日期开始计算的。但由于我们以惊人的速度抓取网页，页面的实际年龄应该与我们的记录非常接近，如果不是完全相同的话。 

从这张图中可以看出，Top10 排名页面的平均年龄为 2 年以上。而那些排名第一的人几乎已经 3 岁了（平均）。

事实上，目前排名前 10 的页面中只有 22% 是在 1 年内创建的：

所以接下来我们想知道的是每个排名位置上不到 1 年的页面百分比：

这看起来不太有希望，对吧？在SERP显然是由“旧”的网页为主。

网页在 Google 中排名需要多长时间？

为了回答这个问题，我们随机选择了一年前 Ahrefs 爬虫首次看到的 200 万个页面。

然后，我们跟踪每个页面排名的任何关键字的位置历史记录。

得出了这个图表：

在所有研究页面中，只有 5.7% 的页面在 1 年内至少有 1 个关键字进入 Top10 搜索结果。

来自具有高域评级 (DR) 的网站的页面比具有低 DR 的页面表现得更好。这不足为奇，因为Ahrefs 的DR指标（显示网站反向链接配置文件的强度）与 Google 排名密切相关。

然后我们放大了这 5.7% 的“幸运”页面，看看它们从无到有进入 Top10 的速度有多快。

他们中的大多数人设法在大约 61-182 天内实现了这一目标。

通过查看此图表，您可能会认为，平均而言，一个网页需要 2 到 6 个月的时间才能进入 Google 的 Top10。

但是这个结论在这里是不成立的，因为这个数据只代表了 5.7% 的页面有幸在一年内进入了 Top10——而我们研究的所有页面中几乎有 95% 没有进入 Top10在那个时间范围内。

我们还根据关键字的每月搜索量重新计算了数字：

在不到一年的时间里，只有 0.3% 的页面在高搜索量关键字的 Top10 中排名。

以下是这 5.7% 的“幸运”页面的动态，按他们排名的关键字的搜索量细分：

显然，您可以在很短的时间内为低流量关键字排名，而高流量关键字则需要近一年的时间才能进入 Top10。

但同样，请不要忘记，该数据仅适用于一年内排名前 10 的“幸运”页面中的 5.7%。绝大多数页面的性能都不是很好。

这是什么意思呢？

我们的研究是否对“排名需要多长时间”的问题给出了明确的答案？

不。

但至少我们已经表明，几乎 95% 的新发布页面在一年内都没有进入 Top10。

而大多数“幸运”的人，确实设法到达那里，在大约 2-6 个月内完成。

实际上，我不应该将这些页面描述为“幸运”，因为它们在不到一年的时间内进入 Top10 的原因很可能是辛勤工作和对SEO 的丰富知识，而不是运气。

如果您想更快地在 Google 中排名第一，请查看Sam Oh 的这些提示（）

在此向辛勤工作和奉献精神致敬！

以上文章为翻译作品，原作者为：Tim Soulo

——————————————

附：《在 Google 上排名需要多长时间：一种数据驱动的 SEO 策略，可加快排名》---来源于YouTube视频（链接：https://youtu.be/O75u6p2tD9E），看不了视频的可以看看下字幕，我贴了所以字幕，包括翻译。不懂的人可以出门右拐到YouTube。

以下为全部字幕：

We studied 2 million random keywords and their top 10 ranking pages to answer this question:

我们研究了 200 万个随机关键字及其前 10 个排名页面来回答这个问题：

"How long does it take to rank in Google?"

“谷歌排名需要多长时间？”

Well, we found some answers and that's what we're talking about in this video with a dead simple SEO strategy so that you can accelerate your rankings.

好吧，我们找到了一些答案，这就是我们在此视频中所讨论的内容，采用了一个非常简单的 SEO 策略，以便您可以加快排名。

Stay tuned.

[music]

What's up SEOs, Sam Oh here with Ahrefs, the SEO tool that helps you grow your search traffic, research your competitors and dominate your niche.

SEO 怎么了，Sam Oh 在这里使用 Ahrefs，这是一种 SEO 工具，可帮助您增加搜索流量、研究竞争对手并主宰您的利基市场。

Now, I'm sure that you know that there is no fixed timeframe to rank.

现在，我确定您知道排名没有固定的时间范围。

Sometimes it can take you a year to reach the top 10 and other times, you can get there the next day after publishing.

有时您可能需要一年时间才能进入前 10 名，而其他时候，您可以在发布后的第二天到达。

Since it's so variable, we're going to dig into the data, and then build out a simple SEO strategy to consistently rank your pages faster on Google than the rest of the web.

由于它变化无常，我们将深入研究数据，然后制定一个简单的 SEO 策略，以始终比其他网络更快地在 Google 上对您的网页进行排名。

Let's get to it.

Now, the word "fast" is a relative term, so we need to define that word with some benchmarks.

现在，“快速”这个词是一个相对术语，所以我们需要用一些基准来定义这个词。

Based on our study of over 2 million random keywords, we found that the average top 10 ranking page is at least two years old.

根据我们对超过 200 万个随机关键字的研究，我们发现排名前 10 的页面平均至少有两年的历史。

And on average, those that ranked in position #1 are almost 3 years old.

平均而言，排名第 1 位的年龄接近 3 岁。

But there's a glimmer of hope here for faster rankings.

但是，这里有一线希望可以更快地获得排名。

22% of pages that currently rank in the top 10 were created within 1 year.

目前排名前 10 的页面中有 22% 是在 1 年内创建的。

So it appears that age of the page matters and based on this data, getting a top 10 ranking within one year is faster than average.

所以看起来页面的年龄很重要，根据这些数据，在一年内获得前 10 名的速度比平均水平要快。

But we took this study one step further and analyzed 2 million random pages' ranking histories over the period of one year from the time that Ahrefs' crawler first discovered the page.

但我们将这项研究更进一步，分析了从 Ahrefs 的爬虫第一次发现该页面起一年内 200 万个随机页面的排名历史。

And as you can see only 5.7% of all pages were able to get a top 10 ranking result in the first year for at least one keyword.

正如您所看到的，只有 5.7% 的页面能够在第一年获得至少一个关键字的前 10 名排名结果。

Now we discovered two very interesting things.

#1. Pages from websites with a high Domain Rating performed way better than those with a low DR.

#1. 来自具有高DR的网站的页面比具有低 DR 的页面表现得更好。

And Domain Rating represents the overall strength of a website's backlink profile.

And #2. Of the 5.7% of pages with a top 10 ranking, only 0.3% ranked in the top 10 for a high volume search term. Translation?

和#2。在 5.7% 的排名前 10 的页面中，只有 0.3% 的页面在大量搜索词中排名前 10。翻译？

Ranking for keyword terms with a lower search volume generally tends to be faster. And low search volume keywords are usually lower competition. So let's dig into the 5.7% of pages that ranked in the top 10 in under a year. So you'll see from this graph, that the majority of them managed to achieve their top 10 ranking in approximately 61 to 182 days.

Now, that's fast. Alright, so let's make some practical applications from all of this beautiful data. We know two things that help a website rank faster.

First, we know that low search volume terms tend to gain visibility in the top 10 SERPs faster than head terms.

首先，我们知道低搜索量术语往往比头部术语更快地在前 10 个 SERP 中获得可见性。

And low search volumes within a broad topic generally translates into low competition.

广泛主题内的低搜索量通常会转化为低竞争。

And second, we know that websites with a strong overall link profile consistently rank faster than those with weak ones, which is represented numerically by our Domain Rating score.

其次，我们知道具有强大整体链接配置文件的网站始终比具有弱链接配置文件的网站排名更快，这由我们的DR分数以数字表示。

Now it's important to note that Domain Rating is an Ahrefs metric so I wouldn't focus so much on the score itself, but more on building quality links back to various pages across your website.

现在重要的是要注意DR是一个 Ahrefs 指标，因此我不会过多关注分数本身，而是更多地关注构建返回网站上各个页面的质量链接。

So let's build an SEO strategy from these key points.

因此，让我们从这些关键点构建一个 SEO 策略。

Assuming that we're working with a website that does not have a strong backlink profile, we can start by creating content that's within our wheelhouse, which again, will likely mean lower competition and lower search volume topics.

假设我们正在与一个没有强大反向链接配置文件的网站合作，我们可以从创建我们的网站的内容开始，这又可能意味着较低的竞争和较低的搜索量主题。

From there, we're going to build links to these pages along with links to our home page, because we want to rank faster and build our website's backlink profile as a whole while we're at it.从那里，我们将建立指向这些页面的链接以及指向我们主页的链接，因为我们希望在我们使用它的同时更快地排名并建立我们网站的整体反向链接配置文件。

Not just rank and call it a day.

Alright, so we have a strategy in place, so our first step is to find low competition topics with low to medium search volumes.

好的，所以我们已经制定了一个策略，所以我们的第一步是找到具有中低搜索量的低竞争主题。

And the first way to do this is to generate keyword ideas with modifier keywords. Now, modifier keywords are add-ons to a base keyword. A few common ones are "best," "top," "buy," and the current year. But there are also not so obvious modifiers like "in" or "with."

第一种方法是使用修饰符关键字生成关键字提示。现在，修饰符关键字是基本关键字的附加组件。一些常见的是“最佳”、“最高”、“购买”和当前年份。但是也没有像“in”或“with”这样明显的修饰词。

For example, let's say that you sell wine, then you can go to Ahrefs Keywords Explorer and type that in as your seed keyword.

例如，假设您销售葡萄酒，那么您可以转到 Ahrefs 关键字资源管理器并将其输入为您的种子关键字。

Next, go to the Phrase Match report. And here, we'll use the "include" search box and type our modifier keyword, "with." Now, you have a huge list of low competition keywords that actually have a decently high search volume. And you can see from the Keyword Difficulty scores, that the competition is quite weak. We can further narrow this down by setting a maximum Keyword Difficulty score to, let's say, 10.

接下来，转到短语匹配报告。在这里，我们将使用“包含”搜索框并输入我们的修饰符关键字“with”。现在，您拥有大量的低竞争关键字列表，这些关键字实际上具有相当高的搜索量。从关键字难度分数可以看出，竞争相当薄弱。我们可以通过将最大关键字难度分数设置为 10 来进一步缩小范围。

Now, you have a list of nearly 3,400 keyword targets. Another way to find lower competition topics is to look at the Questions report, which you can access from the sidebar.

现在，您有一个包含近 3,400 个关键字目标的列表。另一种查找低竞争主题的方法是查看问题报告，您可以从侧边栏访问该报告。

Next, I'll set a maximum Keyword Difficulty to a low score like 5. And here's an interesting topic that you could write about. From here, we're going to follow this 3 point assessment checklist to see if this is a worthwhile topic to cover.接下来，我将最大关键字难度设置为 5 之类的低分。这是一个您可以写的有趣主题。从这里开始，我们将遵循这个 3 点评估清单，看看这是否是一个值得讨论的话题。

First, we need to assess search intent, then traffic potential, and finally competition. Now, all 3 checkpoints can be covered by analyzing the top 10 SERPs. From the looks of it, all of the top ranking pages are blog posts. So you'd probably want to stick with that format since Google is telling us what searchers want when they type in that query. You can see that these pages generate a good amount of traffic and they're ranking for hundreds of other keywords. So this tells us that there are other long tail variations that this page is ranking for, which we could also rank for if we were to achieve a top result. Now in terms of competition, you can see that these pages don't have a particularly large number of unique linking domains. In fact, this page has zero pages linking to it. Finally, I'll look at the Domain Rating to get an understanding of the overall strength of the websites that I may be competing against. And they're all pretty strong, aside from this one that has a DR score of 13.首先，我们需要评估搜索意图，然后是流量潜力，最后是竞争。现在，通过分析前 10 个 SERP，可以涵盖所有 3 个检查点。从它的外观来看，所有排名靠前的页面都是博客文章。因此，您可能希望坚持使用这种格式，因为当搜索者输入该查询时，Google 会告诉我们搜索者想要什么。您可以看到这些页面产生了大量流量，并且它们为数百个其他关键字排名。所以这告诉我们这个页面还有其他长尾变体排名，如果我们要获得最高结果，我们也可以排名。现在就竞争而言，您可以看到这些页面没有特别多的唯一链接域。事实上，这个页面有零个页面链接到它。最后，我将查看DR，以了解我可能与之竞争的网站的整体实力。而且他们都非常强大，除了这个 DR 分数为 13 的。

Now, this doesn't mean that you can't compete with the higher DR websites. But you'll likely have to build more backlinks than the rest of the competition to really compete. Now let's look at another example, which is for the keyword, "wine with ham." The top ranking page gets more than the suggested search volume, which is a good thing, but the others, not so much.现在，这并不意味着您无法与更高 DR 的网站竞争。但是您可能必须建立比其他竞争对手更多的反向链接才能真正竞争。现在让我们看另一个例子，它是针对关键字“wine with ham”的。排名靠前的页面获得的搜索量超过了建议的搜索量，这是一件好事，但其他页面则没有那么多。

Next, let's look at the referring domains, and this one seems good too. Most of the pages have less than 3 referring domains, which tells you that this will almost certainly be a low competition topic to cover. And looking at the Domain Ratings of the sites, you'll see that this one from Winery Sage is quite low at 12. So all 3 checkpoints look good for both of these topics. Now, the final layer to this puzzle is to look at ranking velocity. So I'll click on the keyword here, which will open up the Overview page in Keywords Explorer. If we scroll down a touch, you'll see a position history graph of the top ranking results. And you'll see Winery Sage appeared in position 29 around April 2017, and they cracked the top 10 in February 2018. So that's about 10 months for a top 10 ranking result from a website with a relatively weak backlink profile. And it doesn't seem like they had a visibly active link building campaign, seeing as they only have one link. Now, I don't want you to take this as, "I can create a piece of content and rank for it. End of story."接下来，让我们看看引用域，这个域似乎也不错。大多数页面的引用域少于 3 个，这告诉您这几乎肯定是一个低竞争主题。查看站点的域评级，您会发现 Winery Sage 的这一评级很低，为 12。因此，所有 3 个检查点对于这两个主题看起来都不错。现在，这个难题的最后一层是查看排名速度。因此，我将单击此处的关键字，这将在关键字资源管理器中打开“概览”页面。如果我们向下滚动触摸，您将看到排名靠前的结果的位置历史图表。你会看到 Winery Sage 在 2017 年 4 月左右出现在第 29 位，他们在 2018 年 2 月进入前 10 名。因此，对于反向链接相对较弱的网站，排名前 10 名的结果大约需要 10 个月的时间。而且看起来他们似乎没有明显活跃的链接建设活动，因为他们只有一个链接。现在，我不希望您将其视为“我可以创建一个内容并为其排名。故事结束。”

I want you to look at this as an opportunity to rank relatively quick but to also acquire links in the process because we want to increase the strength of our website's backlink profile so we can eventually compete for more competitive terms. You don't need to try every link building strategy to do this. Instead, I recommend focusing on 1 to 3 strategies. Fortunately, you're here and I've got some very effective ones for you. 我希望您将此视为一个相对较快的排名机会，但同时也在此过程中获取链接，因为我们希望增加我们网站反向链接的强度，以便我们最终可以竞争更具竞争力的条款。您不需要尝试每个链接构建策略来执行此操作。相反，我建议专注于 1 到 3 个策略。幸运的是，你在这里，我为你准备了一些非常有效的方法。

One of my favorites is guest blogging. So first, you need to find websites to pitch. And you can do this by going to Google and typing in something like "guest post by," and typing intitle:wine, or whatever your topic may be. And you can see some highly relevant results here. But if our goal is to get links from other quality websites, then we'll need some kind of SEO metrics to make educated decisions. So you can do this by using Ahrefs' SEO toolbar. The two metrics you'll want to look at on each result are the Domain Rating and the Domain's total search traffic, which you can see here. And you'll see that there are a few good sites worth pitching. An easier way to do this is to search in Content Explorer. Just enter in your topic and then I'll set it as In Title search to find relevant results. Next, I'll use the "one article per domain" filter since we don't need to pitch the same website twice. And we now have around 90,000 unique websites that mention our topic in the title with all of the SEO metrics. 我最喜欢的博客之一是来宾博客。所以首先，你需要找到要推销的网站。您可以通过访问 Google 并输入诸如“guest post by”之类的内容，然后输入 intitle:wine 或任何您的主题来完成此操作。您可以在此处看到一些高度相关的结果。但是，如果我们的目标是从其他优质网站获取链接，那么我们将需要某种 SEO 指标来做出明智的决定。所以你可以通过使用 Ahrefs 的 SEO 工具栏来做到这一点。您要查看每个结果的两个指标是域评级和域的总搜索流量，您可以在此处查看。你会看到有几个不错的网站值得推荐。一种更简单的方法是在内容资源管理器中进行搜索。只需输入您的主题，然后我会将其设置为 In Title 搜索以查找相关结果。接下来，我将使用“每个域一篇文章”过滤器，因为我们不需要两次推销同一个网站。我们现在有大约 90,000 个独特的网站，它们在标题中提到了我们的主题以及所有 SEO 指标。

So I might pitch a guest post to this site with a post like, "The Complete Guide to Pairing Protein with Wine," and link back to my "wine with ham" article. Now, if you're new to guest blogging, you can set the maximum Domain Rating to something like 40, and as you gain experience and confidence, you can loosen up your filters a bit. 所以我可能会在这个网站上发表一篇客座帖子，比如“蛋白质与葡萄酒搭配的完整指南”，并链接回我的“葡萄酒与火腿”文章。现在，如果您是来宾博客的新手，您可以将最大域评级设置为 40 左右，随着您获得经验和信心，您可以稍微放大过滤器。

The next link building strategy is to use HARO. HARO stands for "help a reporter out" which connects journalists with sources. So after you've signed up for an account, you'll get emails like this where journalists are looking for sources on a specific topic. Just respond to them with a helpful answer and if they use your information, they'll almost always link back to your site. Now, it's worth noting that they'll mostly link back to your homepage, but that's not a bad thing at all. Most of these websites are quite powerful and as you acquire multiple links from multiple sources, it can have a big impact on your website's link profile. Best of all, all you need to do is respond to an email with your expert advice since they're the ones looking for answers. 下一个链接构建策略是使用 HARO。HARO 代表“帮助记者”，将记者与消息来源联系起来。因此，在您注册帐户后，您会收到这样的电子邮件，其中记者正在寻找有关特定主题的资源。只需用有用的答案回应他们，如果他们使用您的信息，他们几乎总是会链接回您的网站。现在，值得注意的是，他们大多会链接回您的主页，但这根本不是一件坏事。这些网站中的大多数都非常强大，当您从多个来源获取多个链接时，它会对您网站的链接配置文件产生重大影响。最重要的是，您需要做的就是回复电子邮件并提供您的专家建议，因为他们正在寻找答案。

The next link building strategy is to steal the links from the top 10 ranking pages. Looking at the SERP overview for the target keyword, "wine with ham," you'll see that none of the top ranking pages have that many unique linking domains. But if you add up the backlinks from all 10 results and steal them, you can potentially get more links than any of these pages. So what you need to do is open up the backlink profiles from all of these pages and then pick the best places to get links from because these are probably the ones that are moving the needle for your competitors. So I'll open out the backlink profile on this one to give you an example. 下一个链接构建策略是从排名前 10 的页面中窃取链接。查看目标关键字“wine with ham”的 SERP 概览，您会发现排名靠前的页面都没有那么多独特的链接域。但是，如果您将所有 10 个结果的反向链接相加并窃取它们，您可能会获得比这些页面中任何一个都多的链接。因此，您需要做的是打开所有这些页面的反向链接配置文件，然后选择获取链接的最佳位置，因为这些可能是为您的竞争对手提供帮助的位置。所以我会打开这个的反向链接配置文件给你一个例子。

First, I'll set the filter to "Group Similar," which will weed out a lot of duplicate links like you'd see from a header or footer link. Next, I'll set the "link type" filter to "dofollow," to see just the value-passing links. And now you can sift through these results and reach out to other blogs to gain high-quality editorial links. Now as you continue to rinse and repeat this strategy, you'll be able to build up your website's backlink profile and you should get two things from that: 首先，我将过滤器设置为“Group Similar”，这将清除大量重复链接，就像您从页眉或页脚链接中看到的那样。接下来，我将“链接类型”过滤器设置为“dofollow”，以仅查看传递值的链接。现在您可以筛选这些结果并联系其他博客以获得高质量的编辑链接。现在，当您继续冲洗并重复此策略时，您将能够建立您网站的反向链接配置文件，您应该从中获得两件事：

#1. Slowly but surely, you should be able to start competing for higher search volume keywords as your backlink profile gets stronger. And #2, you should be able to rank faster for other low and medium competition topics. So the next time that you publish content and you're wondering why your page isn't ranking after a couple of weeks, remember that more than 94% of newly published pages don't reach the top 10 within a year. And if you're able to rank them in less than 6 months, know that you're well ahead of the curve. Now, if you've found this video helpful, then make sure to like, share, and subscribe. And if you've had some success in ranking your pages fast, make sure to leave a comment with any tips that have worked for you.#1. 慢慢地，随着您的反向链接配置文件变得更强大，您应该能够开始竞争更高搜索量的关键字。#2，您应该能够更快地为其他中低竞争主题排名。因此，下次您发布内容并且想知道为什么您的页面在几周后没有排名时，请记住，超过 94% 的新发布页面在一年内没有进入前 10 名。如果您能够在不到 6 个月的时间内对它们进行排名，请知道您已经遥遥领先。现在，如果您发现此视频有帮助，请务必点赞、分享和订阅。如果您在快速对网页进行排名方面取得了一些成功，请务必留下评论并附上对您有用的任何提示。

So keep grinding away, be proactive yet patient, and I'll see you in the next tutorial.所以继续磨砺，积极主动但耐心，我会在下一个教程中见到你。