Google Ads Tax Ad Increase 2% In UK & 5% In Turkey & Austria

Google sent out emails to advertisers yesterday that if they serve ads in the UK, Turkey and Austria that it will begin charging more for its ads there to cover for taxes. Google will be raising the price for its Google Ads by 2% in the United Kingdom and by 5% in Turkey and Austria to cover the cost of digital services taxes in Europe. This tax increase starts in November 2020. 谷歌昨天向广告商发送了一封电子邮件,称如果他们在英国,土耳其和奥地利投放广告,它将开始对其广告收取更多费用以征税。Google将在英国将其Google Ads的价格提高2%,在土耳其和奥地利将5%的价格提高,以支付欧洲的数字服务税费用。这项增税将于2020年11月开始。


Here is the email sent to some advertising from Gil David on Twitter: 这是Gil David在Twitter上发送给某些广告的电子邮件:

It says ads of November 2, 2020 Google will being adding a fee to your next invoice or statement for ads served in specific countries: 它说,2020年11月2日的广告,对于在特定国家/地区投放的广告,Google会在您的下一张发票或对帐单中加收费用:


  • Ads served in Turkey: a 5% regulatory operating cost added to your invoice or statement 在土耳其投放的广告:发票或对帐单上增加了5%的法规运营成本

  • Ads served in Austria: a 4% Autria DST fee added to your invoice or statement 在奥地利投放的广告:在发票或对帐单上加收4%的Autria DST费用

  • Ads served in the United Kingdom: a 2% UK DST fee added to your invoice or statement 在英国投放的广告:在发票或对帐单上加收2%的英国DST费用


Here are some of the other notices:

A lot more coverage can be found on Techmeme. 在Techmeme上可以找到更多的报道。

Forum discussion at Twitter.

by Barry Schwartz


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