Google Ads Search Terms Report To Hide Some Searches

Google Ads is posting a notice in the Google Ads console telling advertisers that it has updated the search terms report to only include search terms that were searched by a significant number of users. Essentially, you won't be able to use this report to see all your search terms going forward. Google Ads在Google Ads控制台中发布了一条通知，告知广告客户它已更新了搜索词报告，仅包括大量用户搜索的搜索词。本质上，您将无法使用此报告查看以后的所有搜索字词。

Here is a screen shot of this notice:

The learn more button goes here and there was one line added that reads "Starting September 2020, the search terms report only includes terms that a significant number of users searched for, even if a term received a click. You may now see fewer terms in your report." “了解详情”按钮在此处，并且添加了一行，写着“从2020年9月开始，搜索字词报告仅包含大量用户搜索的字词，即使某个字词获得了点击。您现在可能会在其中看到更少的字词 您的报告。”

PPCRachel was one of the first to post about this on Twitter saying "So we will be potentially paying for search terms that are irrelevant but won’t be privy to the keywords we need to add as negatives?" And @grovention wrote "It will be harder to optimize ad spends now, as from September it will show search terms only with a significant number of searches. We expect better from you Google." PPCRachel是第一个在Twitter上发布此内容的人之一，他说：“因此，我们可能会为无关的搜索词付费，但不会对我们需要添加为否定词的关键字有所了解？” @grovention写道：“现在，优化广告支出将变得更加困难，因为从9月开始，它将仅显示大量搜索字词。我们希望Google会提供更好的广告。”

Here is more:

I have not see any other announcement about this from Google. 我还没有收到Google的其他任何公告。

I should also note that I believe Google Search Console reporting does this too. 我还应注意，我相信Google Search Console报告也可以做到这一点。

Forum discussion at Twitter.

Update: Google sent a statement to Search Engine Land on this: 更新：Google就此向Search Engine Land发送了一条声明：

"In order to maintain our standards of privacy and strengthen our protections around user data, we have made changes to our Search Terms Report to only include terms that a significant number of users searched for. We're continuing to invest in new and efficient ways to share insights that enable advertisers to make critical business decisions," a Google spokesperson told Search Engine Land Wednesday. “为了维护我们的隐私标准并加强对用户数据的保护，我们对“搜索字词”报告进行了更改，仅包含大量用户搜索的字词。我们将继续以新的有效方式进行投资 共享能使广告商做出关键业务决策的见解，” Google发言人周三对Search Engine Land说道。

by Barry Schwartz