5种营销思路，给旺季来点灵感！内含黑五营销文案模版 | 橙干货

利用好产品推荐

利用好独家季节性产品和个性化推荐，对用户进行分类，按照用户画像不断地重复进行产品推荐，帮助用户发现他们喜欢的产品，提高购买率。

Gift Guide

Our 2023 gift guide is here! Shop for everyone on your holiday list: {LINK}

Collection Drop

Our limited-edition holiday collection just dropped! Shop our NEW {PRODUCT/CATEGORY}—you're gonna love them: {LINK}

Personalized Recommendation

We swear by this—and we’re sure you will, too. Snag {PRODUCT} before it’s gone: {LINK}

个性化的体验服务

黑五期间访问网站的购物者比以往任何时候都多，考虑为用户提供大规模的个性化体验（包括但不限于问卷信息收集；定制化商品；一对一产品咨询等），并通过触发消息带来更多收入。

卖家可以提前制定主要的促销活动 - 邀请 VIP 先于其他人购物，并包括“最后几个小时”提醒，以建立紧迫感并鼓励落后者转化。

Welcome

Welcome! Claim your exclusive Black Friday offer and enjoy {OFFER} TODAY ONLY ?Shop our best-sellers (including {PRODUCT}) before it's too late: {LINK}

Abandoned Cart

Psst, you left something behind! Take advantage of our ONCE-A-YEAR Black Friday sale and take {X% OFF} your cart before it's too late: {LINK}

Session Abandonment

Thanks for stopping by! Enjoy {OFFER} until {DATE}, and tap into some holiday cheer: {LINK}

培养VIP消费者

奖励忠诚消费者者是提高投资回报率的好方法。卖家可以为忠诚消费者者提供 VIP 待遇，独家获得促销和新产品。

Secret Sale

Shh... don't say a word!Enjoy exclusive savings TODAY ONLY during our secret holiday sale ?✨Start shopping: {LINK}

Loyalty Perk

It feels good being first ✨ As a VIP, you're getting early access to our new holiday collection. Shop the latest: {LINK}PS: You're earning loyalty points with every purchase. GO GO GO!

Customer Referral

We're excited to invite you to our referral program! When you refer a friend, you're giving them {$X} (and you'll get {$X}, too) ?Spread some cheer: {LINK}

利用线下店加深印象

令人难忘的实体店体验往往是留住顾客的关键，与品牌进行面对面的交流可以帮助消费者更好地了解品牌和旗下的产品，建立长期的忠诚度。卖家可以考虑通过开设快闪店或线下同步进行节日布置和促销活动的方式吸引顾客。

BOPIS Reminder

Skip the lines this holiday season! Order online and pick up in store, and use the time you save to sip a hot chocolate by the fire instead ☕ Shop now: {LINK}

Event Invitation

Hey {CITY}! Visit us in store for all of your last-minute holiday shopping. We've got everything you need for everyone on your list, from {PRODUCT} to {PRODUCT}.Plus, make your spirits bright and enjoy {PERK} and {PERK} while you shop ☃️Find your store: {LINK}

In-Store Promotion

LIMITED TIME! BOGO {X% OFF} {CATEGORY} when you shop in-store!Find your nearest location: {LINK}

每年的黑五都是一场品牌间的激烈较量，很多品牌为了取得先机会提前一个月就开始宣传黑五大促活动，但对于预算有限的中小卖家而言，可以根据自己的预算和产品灵活调整投放的时间，既能保证有充足时间让潜在受众看到广告，又能节省广告成本。

四海在这里祝大家旺季大卖！如果有任何广告投放的疑问都欢迎来找四海哦~