Google Ads More Than Triples The Conversion Categories

Google Ads Twitter it went from 6 conversion categories to 19 conversion categories, if you know math, that is more than three times. Google said "starting today, you can group your conversion actions in 19 different categories such as "add to cart", "submit lead form", "book appointment", and more." Google Ads Twitter将它从6个转换类别增加到19个转换类别(如果您知道数学的话),是原来的三倍以上。Google说:“从今天开始,您可以将转换操作分为19个不同的类别,例如“添加到购物车”,“提交潜在客户表单”,“预定书”等。


In Google Ads conversion tracking starts with you creating a conversion action in your Google Ads account. A conversion action is a specific customer activity that is valuable to your business. Before you start, you can set up a new conversion category by following the instructions in Set up conversion tracking for your website. 在Google Ads中,转化跟踪始于您在Google Ads帐户中创建转化操作。转化操作是对您的业务有价值的特定客户活动。在开始之前,您可以按照为网站设置转化跟踪中的说明来设置新的转化类别。


Those categories have been expanded to include many more options of types of conversions. Google said "These additional categories make it easier for you to understand conversion funnel metrics based on your marketing objectives." 这些类别已扩展为包括更多类型的转换选项。谷歌表示:“这些其他类别使您可以更轻松地根据营销目标来理解转化渠道指标。”


Notice that Google Ads will recommend new categories for all your existing conversion actions on the Conversions page. You can review and modify these suggestions to make sure your performance reports are accurate. Starting October 15th, these suggestions will be automatically applied if you haven't already accepted them. So you really should review these categories soon. 请注意,Google广告会在“转化”页面上为所有现有的转化操作推荐新的类别。您可以查看和修改这些建议,以确保您的效果报告正确无误。从10月15日开始,如果您尚未接受这些建议,这些建议将自动应用。因此,您确实应该尽快查看这些类别。


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