一份 SEO 的学习路径

最近一直在调研 Popup 表单与邮件系统之间的连接，直到今天发现了 Convert Pro 这个付费插件。

怎么发现的呢？

因为我是 Astra 主题『Growth Bundle』终身付费用户，所以它免费提供了 Convert Pro 的终生免费使用。但是由于之前我的业务并没有涉及到表单信息收集功能，所以对这个插件就没有深入了解，只知道 Astra 主题给我提供了一个插件。

昨天因为业务需要，去搜索了解到这个插件的功能，所以从昨天到今天一直在了解这块的内容，也打算将这部分内容输出出来。

但，直到现在为止，我还没完全写完。插件功能已经了解的差不多，但是你要知道写这种技术性文档还是很需要一些时间的。

所以，这里贴一份 SEO 的学习路径出来供大家参考（也是我之前的学习路径）。

SEO – The Fundamental Principles

• Please Read

• What We’re Going To Cover In This Section

• What Is SEO And Why Is It Important?

• Debunking SEO Myths

• The Two Elements That Make Up An SEO Campaign

• SEO – The Fundamental Principles – Word Track

Keyword Research

• What We’re Going To Cover In This Section

• What Is A Keyword + Understanding The Intent Behind It

• Short Tail Vs Long Tail Keywords

• How To Access The Free Tool (Google Keyword Planner)

• A Free Tool You Can Use For Keyword Research

• How To Find Out What Keywords Your Website Already Appears For

• Semrush Free Version

• Another Free Tool You Can Use For Keyword Research

• How To Determine Keyword Difficulty

• How To Find Additional Keywords For Your Website

• How To Find All The Keywords Your Competitors Rank For

• How To Use Google Auto-suggest To Come Up With Keyword Ideas

• The Importance Of Keeping Your Keywords Organised

• How To Validate Your Keywords Using Google Trends

• Quiz #1 – The Basics + Keyword Research

• Keyword Research – Word Track

Creating Content For Your Website

• What We’re Going To Cover In This Section

• The Importance Of Content In SEO

• Content Generation Ideas – Review The Competition

• Content Generation Ideas – SEMRush

• Content Generation Ideas – Industry Related Blogs

• What To Avoid When Creating Content

• The Importance Of Fresh Content In SEO

• How Long Should Your Content be?

• Quiz #2 – Content

• Creating Content For Your Website – Word Track

Onpage SEO

• What We’re Going To Cover In This Section

• What Is Onpage SEO?

• The 3 Kings Every Website Has

• Optimizing For The First King

• Optimizing For The Second King

• Optimizing For The Third King

• Onpage SEO for Non WordPress Sites

• Image ALT Tag For SEO

• What Is Internal linking + How To Add Internal Links On Your Website

• Quiz #3 – Onpage SEO

• Onpage SEO – Word Track

Offpage SEO – Link Building

• What We’re Going To Cover In This Section

• What Is A Backlink And Why Are They important

• What Is Anchor Text & Why Does It Play A Crucial Role In Link Building

• What Anchor Types Does Your Website Need?

• What Pages Should You Build Backlinks To?

• Dofollow vs Nofollow links + Real-Time Walk Through Showing You How To Spot Them

• How To Find Out What Backlinks Your Website Already Has

• How To Determine What Makes A Good Backlink

• A Theoretical Framework On Backlinks

• Link Building Strategy 01 – Guest Posting

• Guest Posting Update

• Link Building Strategy 02 – Steal Your Competitors Backlinks

• Link Building Strategy 03 – Forums

• Link Building Strategy 04 – Resource Pages

• Link Building Strategy 05 – Broken Links

• Link Building Strategy 06 – Skyscraper Technique

• Link Building Strategy 07 – Reverse Image Search

• Link Building Strategy 08 – Relevant Blog commenting

• Link Building Strategy 09 – Social Profiles

• The BEST Link Building Strategy – Results Based

• Outsource Link Building

• Quiz #4 – Link Building

• Offpage SEO – Link Building – Word Track

Technical SEO

• What We’re Going To Cover In This Section

• HTTP vs HTTPS

• How To Set Up Google Search Console

• The Two Different Google Analytics Accounts You Can Have

• How To Set Up Google Analytics

• What Is An XML Sitemap And How To Set Up One Up For Your Website

• What Is Duplicate Content & How To Check Your Website For it

• What Is A 404 Page And How To Find Them On Your Website

• What Is A 301 Redirect and How To Set Them Up In Your WordPress Backend

• How To Diagnose Your Website For Keyword Cannibalization

• What Is REALLY Classified As Keyword Cannibalization?

• What Is Schema Mark Up And How To Add It To Your Website

• UPDATE: Schema Test Tool

• Quiz #5 – Technical SEO

• Technical SEO – Word Track

Speeding Up Your WordPress Website

• What We’re Going To Cover In This Section

• The Correlation Between Site Speed And Rankings

• How To Test Your Websites Page Speed

• Web Hosting And Servers

• How To Speed Up Your WordPress Website – Part 1

• How To Speed Up Your WordPress Website – Part 2

• How To Speed Up Your WordPress Website – Part 3

• How To Speed Up Your WordPress Website – Part 4

• Website Speed Optimisation For Cloudways Users

• Quiz #6 – Speeding Up Your Website

• Speeding Up Your WordPress Website – Word Track

User Experience

• What We’re Going To Cover In This Section

• What Is User Experience (UX) & How To Improve Your Websites UX

• User Metrics That Can Affect Your Rankings – Organic CTR – Part 1

• User Metrics That Can Affect Your Rankings – Dwell Time – Part 2

• User Metrics That Can Affect Your Rankings – Bounce Rate – Part 3

• User Experience – Word Track

Negative SEO

• What We’re Going To Cover In This Section

• What Is Negative SEO And How To Identify It

• The Most Common Negative SEO Tactic

• How To Protect Your Website From A Negative SEO Attack

• Negative SEO – Word Track

Google Algorithms To Be Aware Of

• What We’re Going To Cover In This Section

• Google Panda

• Google Penguin

• Google Hummingbird

• Google Algorithms – Word Track

Measuring Your Progress

• What We’re Going To Cover In This Section

• How To Keep Track Of All Your Backlinks

• How To Track Your Rankings

• How Long Does It Take To See Results

• The 3 Biggest Culprits That Prevent Your From Ranking

• How To Find Out How Much Traffic Your Website Gets

• How To Find Out What Country Your Traffic Is Coming From

• How To Find Out What Pages Are The Most Popular On Your Website

• How to Set Up Goals in Google Analytics To Measure Your Businesses Success

• How to Set Up Ecommerce Tracking in Google Analytics

• Measuring Your Progress – Word Track

Levelling Up Your SEO Knowledge

• What We’re Going To Cover In This Section

• Topical Relevancy

• Tiered Link Building

• Googles Artificial Intelligence & Machine Learning

• Levelling Up Your SEO Knowledge – Word Track

An Introduction To Manual SEO Audits

• What We’re Going To Cover In This Section

• What Is An SEO Audit + How Google Works

• What Tools Can You Use For An SEO Audit?

• Crawling Your Website – An Overview

• URLs – 404 Pages + Optimized URLs

• Page Titles

• Meta Descriptions

• Heading Tags (H1 & H2s)

• An Introduction To Manual SEO Audits – Word Track