4吸引人的产品描述 举个例子：店铺在销售一款耳机，描述为 High-quality stereo headphones that immerse you in the world of music 改进版v1：优点：增加详情，有了细节；缺点：需要顾客自己去归纳分析整理。我们之前就讲过了，要尽量的让顾客少思考，直击重点 This headphone features high-quality stereo technology that delivers clear, vibrant sound quality. Whether you're listening to music at home or working out at the gym, this headphone is the perfect choice for you.This headphone is made of comfortable and durable material and designed to be lightweight and portable.This headphone features noise-cancellation technology that allows you to enjoy pure music in various environments.By purchasing this headphone, you will gain access to high-quality sound experience and versatile additional features at an affordable price. 改进版v2: 优点：在v1的基础上进行了归纳总结，将要点分类整理。缺点：重点仍然不够突出 ✅Features: This headphone features high-quality stereo technology that delivers clear, vibrant sound quality. ✅Applications: Whether you're listening to music at home or working out at the gym, this headphone is the perfect choice for you. ✅Materials and Design: This headphone is made of comfortable and durable material and designed to be lightweight and portable. ✅Additional Features: This headphone features noise-cancellation technology that allows you to enjoy pure music in various environments. ✅Value: By purchasing this headphone, you will gain access to high-quality sound experience and versatile additional features at an affordable price. 改进版v3: 优点：在v2的基础上进行了归纳总结，将要点分类整理，突出重点 ✅Features: This headphone features high-quality stereo technologythat delivers clear, vibrant sound quality. ✅Applications: Whether you're listening to musicat homeorworking outat the gym, this headphone is the perfect choice for you. ✅Materials and Design: This headphone is made of comfortable and durable materialand designed to be lightweight and portable. ✅Additional Features: This headphone featuresnoise-cancellation technologythat allows you toenjoy pure musicin various environments. ✅Value: By purchasing this headphone, you will gain access tohigh-quality sound experienceandversatile additional featuresat an affordable price. 5详细的网站政策 我们常见的政策有这么几类：运输政策 、退换货政策 、客户支持 、支付政策 、隐私政策等。这些政策看起来不是很起眼，但是这些恰恰是用户关心的一些问题。也是顾客对你网站产生信任的根本之一。 在网站的布局上，经常看到的有如下的政策提示，简单明了。一般可以加到首页或者详情页。
如果顾客想看到更加详细的政策，我们应该如何在详情页分门别类的展示呢？5.1 运输政策 公式：到货时间(Receiving Time) = 制作时间(Processing Time) + 运输时间(Shipping Time) 很多人其实没有过多关注此细节，在网站中通常未标注预期送达时间，甚至没有列出客户收货所需的时间预估。这是相当危险的。想象一下，如果客户在网站购买产品时，甚至无法得知预期到货时间，那么客户是否会对该网站的可信度产生怀疑呢？这样一个盛誉在外的商家，商品何时才能到达？客户可能会通过客户服务联系你，甚至有可能因为不满意而离开网站。 所以这个运输时效作者觉得还是有必要添加的。 运输政策v1: 优点：写了预期的订单花费时间；缺点：working days怎么定义的？你看又在让顾客思考吧，再强调一遍，少让顾客思考。 5-10 working days after placing order. 运输政策v2: 优点：写了预期的订单到货时间, 简洁明了 The expected arrival time of your order is 01/10/2023 - 06/10/2023 运输策略v2已经相对完备，但仍有不足。跨境电商一词中“跨境”作为前缀，为该行业带来了一定的不确定性。由中国发往新加坡和美国的商品，运输时间是否相同？显然不是，距离的远近直接影响运输时间。有人可能会说，我们只需设立一个最大时间区间即可。然而这并不可取，一个长的时间区间代表着不确定性，消费者会对不在把控范围内的事情感到不安，进而可能离开网站。 运输政策v3: 当前版本可以根据不同地区，配置不同的制作时间 + 运输时间，显示的也是地区预期的到货时间。这种看下来就完美多了。比如下面的，新加坡/美国分表配置不同的制作时间，配送时间。 SG: 制作 3 - 5 配送 5 - 7 US: 制作 7 - 10 配送 3 - 5
发表评论 取消回复