TikTok电商直播话术集锦（服饰篇）

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本篇内容源于小红薯，非本人原创哦！在此供大家交流学习。原创：梨子是主播（号：6750302569）

1.开场(3-5min)

Hi sisters, welcome to XX's live stream, how was your day? Hi XXX, Hi XXX, welcome to our live, morning my besties... Today we prepared 60 different styles of cloth for you choose, we got dresses, T-shirts, skirts, tank tops and soon, if you want to see which number, just feelfree to leave your comment, we'll show for you.(开场系统会推一波流，要在短时间内留住人，才有利于后面投流。开场建议展示一些便宜一点的爆款，价格容易吸引客户停留，同时多跟客户互动、介绍自己来拉评论。因为评论/停留/下单/点赞是推流的关键)

2.中场承接:活动+过品

(活动）

Today we have a really big promotion, order over 3 pieces get 5% off discount, order over 5pieces get 10% percent off discount, buy moresave more.We also support free shipping and COD(cash on delivery). The promotion is only for today, when we off the live don't have anydiscount and coupon, so make sure you don't miss it out!

(遵循品活动品活动的流程，因为有很多新进来直播间的人，所以要时不时介绍活动给新人和老客户听。可以说 2-3个品，讲一次活动，以此循环)

(过品)

This one I'm holding right now is our best-seller, we got size from size S to size XL, 4 different colors for u to choose. For this one u can wear for your vacation, dating, cocktail party and wedding, really basic and simple design but timeless.This is satin material, really soft and silky, perfect to wear in summer. This dress is super high-class and luxury, if you wear this on you will be the best queen,everyone will be attracted by you!(介绍服装的材质、尺码、使用场景、特点、服装细节，帮助顾客答疑解惑，多引导顾客评论拉流量)

3.促单逼单 (催促客户及时下单)

This item is our top ten seller, it will be sold outin seconds. When you try this on you will never regret. Especially today is our last day for the big promotion, after live don't have such adiscount anymore, so make sure you go for it ASAP, otherwise when is sold out l just have to say sorry for you, no discount any more my dear.

(如果成交一直不转化也会导致流量降低，所以当有客户评论跟你交流的时候，记得适当催促付款，拉成交来保持流量的稳定)

4.结尾

Now it's the five minutes countdown, we'll off the live very soon, which means the discount will be invalid in just five minutes, if you haven't check out, seize the time to done your payment (活动倒计时，催促顾客下单).Let me show you one last time how to order during my live and after live(引导顾客如何下单，以及下播后如何自助下单).Make sure you follow us so that next time when you want to buy some new items you can still find us.I'm going to start the live stream tomorrow at 10:00 a.m.I'll be there waiting for you, bye~(引导关注，预告活动，预告明天直播时间)

(预告下一天活动、新品、直播时间、引导直播前后关注与下单)

本篇话术原文链接：https://www.xiaohongshu.com/explore/63e60f12000000001300eed4

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